Stylescapes are visual collages that capture the look and feel of a design concept. Unlike traditional mood boards that may simply compile images, colors, and textures, Stylescapes are crafted to provide a more immersive and comprehensive snapshot of a project’s direction. They often include a combination of images, typography, color palettes, patterns, and materials, all arranged in a way that conveys the overall style and atmosphere.
Category: Branding
Brand Identity
Over the past year, I’ve had the privilege of working on a variety of branding and brand identity projects across different industries, ranging from beauty to industrial sectors. This experience has been a significant journey of discovery, revealing the immense potential of effective branding.
Branding Basics: The What and Why
Branding is creating a unique identity for your business that stands out to your target audience and the general public. This includes your company’s name, logo, visual design, mission, values, and tone of voice. It also involves the quality of your products, customer service, and pricing strategy.
