Do DSLRs Still Matter in the Age of Mirrorless and Smartphones?
In a world where smartphones snap pictures with a tap and mirrorless cameras push the envelope of technology, it’s easy to wonder if DSLRs have
The Allure of Black and White Photography
One of the most compelling aspects of black and white photography is its inherent mystery. Without the distraction of color, the viewer is invited to focus on the composition, the play of light and shadow, and the intricate details that might otherwise go unnoticed. This absence of color creates a sense of ambiguity, allowing the viewer to project their own emotions and interpretations onto the image. The result is a photograph that feels intimate and personal, drawing the viewer into a world where every element is charged with significance.
Breaking Stereotypes
For years, fashion photography has been dominated by the idea that it’s a world primarily tailored for women, both in front of and behind the camera. However, a significant shift has been taking place, challenging this long-standing narrative. Who says men can’t excel in fashion photography? Over the last few years, I’ve seen firsthand how men are not only participating in but also transforming the fashion landscape.
Brand Campaigns
I’ve come to realize that video branding is more than just storytelling—it’s about creating dynamic, engaging content that resonates with audiences and leaves a lasting impact. The power of video in shaping brand identity and connecting with viewers has become increasingly clear to me, showcasing its unparalleled ability to bring a brand to life.
Understanding Brand Equity: The Intangible Power Behind a Successful Brand
Building brand equity is not an overnight process. It requires consistent efforts to create positive consumer experiences, build trust, and foster emotional connections. This involves a mix of marketing strategies, high-quality products, excellent customer service, and effective communication of the brand’s values and mission. Companies must also continuously monitor and evolve their brand to stay relevant in the eyes of their audience.
Branding Basics: The What and Why
Branding is creating a unique identity for your business that stands out to your target audience and the general public. This includes your company’s name, logo, visual design, mission, values, and tone of voice. It also involves the quality of your products, customer service, and pricing strategy.
Welcome to Feel To Create
Your Destination for Brand Strategy and Creative Insights Red Punzalan is a Brand Management Consultant, Creative Director, Fashion Photographer, Digital Marketing Strategist, and Visual Artist
Re-Branding
Rebranding isn’t just about changing the way others see a brand; it’s about reigniting the passion behind it. It’s about helping organizations remember why they started in the first place and giving them the tools to thrive in ways they hadn’t imagined. And every time I see that growth, it reinforces why I love what I do.